Dr. Svetlana Marinov
Professor of Marketing; Chair of the Department of Marketing
- Office
- Tidewell Hall 335
- smarinov
@university.alkimi.ai
Additional Undergraduate Majors • BS Degree
Marketing (BS)
The Bachelor of Science in Marketing covers market research, consumer behavior, digital strategy, and brand management for careers in marketing and advertising.
Curriculum Structure
Program Overview & Learning Outcomes
The Bachelor of Science in Marketing covers market research, consumer behavior, digital strategy, and brand management for careers in marketing and advertising.
Student Learning Outcomes
Upon completion of the baccalaureate curriculum, graduates will:
- Formulate data-driven marketing strategies by analyzing market dynamics, competitive landscapes, and consumer behavioral patterns.
- Design and implement multi-channel digital marketing campaigns leveraging search engine optimization, content marketing, and web analytics.
- Conduct primary and secondary marketing research using quantitative surveying, qualitative methodologies, and statistical modeling.
- Construct integrated brand communication plans and global market entry strategies that balance financial objectives with ethical standards.
Prerequisite Progression Chain
Marketing Strategy & Capstone: ECON 201 → MKT 301 → MKT 410 → MKT 490.
Marketing Specializations: MKT 301 → MKT 320, MKT 350, MKT 460, MKT 470.
Financial & Business Core: ACCT 201 + STAT 205 → FIN 301; FIN 301, MGT 301, MKT 301 → BUS 490.
Undergraduate Catalog
63 Major Credits
Total degree requirement: 120 credits including Alkimi Core and electives.
Academic Department
Advising questions: Academic Advising Center
- Location
- Lovell Hall 101
- Phone
- (555) 555-0158
Required Coursework
Major Requirements (63 Credits)
Sample Degree Roadmap
Four-Year Graduation Plan (120 Credits)
A representative semester-by-semester sequence fulfilling the Alkimi Core (40 credits), major requirements (63 credits), and elective coursework.
Year 1 Fall Term
Semester 1
MATH 105 (3), ECON 201 (3), ENGL 101 (3), FYS 101 (3), Core Arts (3) = 15 cr
Total: 15 cr
Year 1 Spring Term
Semester 2
ECON 202 (3), ACCT 201 (3), STAT 205 (3), ENGL 102 (3), Core Science w/Lab (4) = 16 cr
Total: 16 cr
Year 2 Fall Term
Semester 3
ACCT 202 (3), MKT 301 (3), COMM 210 (3), BUS 210 (3), Core Science w/Lab (4) = 16 cr
Total: 16 cr
Year 2 Spring Term
Semester 4
MKT 320 (3), MGT 301 (3), FIN 301 (3), Core Humanities (3), Core Social Science (3) = 15 cr
Total: 15 cr
Year 3 Fall Term
Semester 5
MKT 350 (3), MKT 410 (3), BUS 350 (3), Core Humanities (3), Core Global Perspectives (3) = 15 cr
Total: 15 cr
Year 3 Spring Term
Semester 6
MKT 460 (3), MKT 470 (3), MKT Elective 1 (3), Elective (3), Elective (3) = 15 cr
Total: 15 cr
Year 4 Fall Term
Semester 7
BUS 490 (3), MKT Elective 2 (3), Elective (3), Elective (3), Elective (3) = 15 cr
Total: 15 cr
Year 4 Spring Term
Semester 8
MKT 490 (3), CORE 400 Capstone (2), Elective (3), Elective (3), Elective (2) = 13 cr
Total: 13 cr
Instruction & Mentorship
Department Faculty
Learn alongside distinguished scholars, active researchers, and dedicated classroom mentors.
Lauren Farley
Professor of Practice of Marketing
- Office
- Tidewell Hall 359
- lfarley
@university.alkimi.ai
Conor Lindahl
Professor of Practice of Marketing
- Office
- Tidewell Hall 367
- clindahl
@university.alkimi.ai
Dr. Frances Sterling
Professor of Marketing
- Office
- Tidewell Hall 322
- fsterling
@university.alkimi.ai
Dr. Babatunde Afolabi
Associate Professor of Marketing
- Office
- Tidewell Hall 343
- bafolabi
@university.alkimi.ai
Dr. Ali Farah
Associate Professor of Marketing
- Office
- Tidewell Hall 361
- afarah
@university.alkimi.ai
Dr. Eun-ji Jang
Associate Professor of Marketing
- Office
- Tidewell Hall 339
- ejang
@university.alkimi.ai
Dr. Pranav Kulkarni
Associate Professor of Marketing
- Office
- Tidewell Hall 357
- pkulkarni
@university.alkimi.ai
Dr. Ming Pan
Associate Professor of Marketing
- Office
- Tidewell Hall 377
- mpan
@university.alkimi.ai
Dr. Gordon Rubin
Associate Professor of Marketing
- Office
- Tidewell Hall 341
- grubin
@university.alkimi.ai
Dr. Oksana Wisniewski
Associate Professor of Marketing
- Office
- Tidewell Hall 349
- owisniewski
@university.alkimi.ai
Dr. Sarah Ahn
Assistant Professor of Marketing
- Office
- Tidewell Hall 365
- sarah.ahn
@university.alkimi.ai
Dr. Paul Ames
Assistant Professor of Marketing
- Office
- Tidewell Hall 337
- pames
@university.alkimi.ai
Dr. Malik Banks
Assistant Professor of Marketing
- Office
- Tidewell Hall 373
- mbanks
@university.alkimi.ai
Dr. Devon Jackson
Assistant Professor of Marketing
- Office
- Tidewell Hall 355
- djackson
@university.alkimi.ai
Dr. Rhys Moreau
Assistant Professor of Marketing
- Office
- Tidewell Hall 320
- rmoreau
@university.alkimi.ai
Dr. Desmond Pierre-Louis
Assistant Professor of Marketing
- Office
- Tidewell Hall 353
- dpierrelouis
@university.alkimi.ai
Dr. Whitney Vitale
Assistant Professor of Marketing
- Office
- Tidewell Hall 375
- wvitale
@university.alkimi.ai
Dr. Hala Darwish
Clinical Associate Professor of Marketing
- Office
- Tidewell Hall 363
- hdarwish
@university.alkimi.ai
Dr. Xavier Sims
Clinical Associate Professor of Marketing
- Office
- Tidewell Hall 369
- xsims
@university.alkimi.ai
Dr. Jenny Yuan
Clinical Associate Professor of Marketing
- Office
- Tidewell Hall 371
- jyuan
@university.alkimi.ai
Dr. Valerie Fleming
Senior Lecturer in Marketing
- Office
- Tidewell Hall 351
- vfleming
@university.alkimi.ai