Department of Marketing
Dr. Oksana Wisniewski
Associate Professor of Marketing
Faculty profile
About Dr. Oksana Wisniewski
Oksana Wisniewski teaches Social Media Marketing Strategy and Advertising & Integrated Brand Promotion. Her research investigates the effectiveness of regulatory disclosure tags in influencer endorsements, parasocial relationship strength, and consumer trust erosion on video platforms. She completed her graduate training at Castellan College and supervises student research on social commerce.
Dr. Oksana Wisniewski is a member of the Department of Marketing in the School of Business.
Areas of expertise
- Influencer marketing
- Sponsored content disclosures
- Parasocial relationship dynamics
- Social commerce platforms
Contact
- Office
- Tidewell Hall 349
- Building
- Tidewell Hall
Fall 2026 office hours
Dr. Oksana Wisniewski isn't teaching in Fall 2026. Email to arrange a meeting.
2026–27
Teaching
Dr. Oksana Wisniewski has no undergraduate teaching assignment in the 2026–27 catalog. For the department's courses, see the Department of Marketing.
Meeting with faculty
At least 3 hours per week during the semester, across at least 2 days, with at least 1 hour available virtually. Times are on each course syllabus in Canvas.