Department of Marketing
Dr. Paul Ames
Assistant Professor of Marketing
Faculty profile
About Dr. Paul Ames
Paul Ames teaches Consumer Behavior and Marketing Research. His research explores sensory marketing, eye-tracking methodologies in packaging design, and auditory cues that influence consumer retail purchase decisions in grocery environments. He completed his doctoral training at Wendover University and directs the department's behavioral observation research laboratory.
Dr. Paul Ames is a member of the Department of Marketing in the School of Business.
Areas of expertise
- Sensory marketing
- Consumer decision neuroscience
- Eye-tracking retail research
- Packaging design psychology
Contact
- Office
- Tidewell Hall 337
- Building
- Tidewell Hall
Fall 2026 office hours
Dr. Paul Ames isn't teaching in Fall 2026. Email to arrange a meeting.
2026–27
Teaching
Dr. Paul Ames has no undergraduate teaching assignment in the 2026–27 catalog. For the department's courses, see the Department of Marketing.
Meeting with faculty
At least 3 hours per week during the semester, across at least 2 days, with at least 1 hour available virtually. Times are on each course syllabus in Canvas.