Department of Marketing
Dr. Ali Farah
Associate Professor of Marketing
Faculty profile
About Dr. Ali Farah
Ali Farah teaches Principles of Marketing Strategy and Marketing Research. His empirical research investigates reference price adaptation, discount framing effects on perceived product quality, and consumer pantry-loading behavior during seasonal retail promotions. He holds a doctorate from Tamarack State University and directs student survey design workshops.
Dr. Ali Farah is a member of the Department of Marketing in the School of Business.
Areas of expertise
- Price promotion strategy
- Reference price modeling
- Consumer price elasticity
- Promotion framing effects
Contact
- Office
- Tidewell Hall 361
- Building
- Tidewell Hall
Fall 2026 office hours
Dr. Ali Farah isn't teaching in Fall 2026. Email to arrange a meeting.
2026–27
Teaching
Dr. Ali Farah has no undergraduate teaching assignment in the 2026–27 catalog. For the department's courses, see the Department of Marketing.
Meeting with faculty
At least 3 hours per week during the semester, across at least 2 days, with at least 1 hour available virtually. Times are on each course syllabus in Canvas.