Department of Marketing
Dr. Frances Sterling
Professor of Marketing
Faculty profile
About Dr. Frances Sterling
Frances Sterling teaches Principles of Marketing Strategy and Business Information Systems and Analytics. Her scholarship examines consumer decision processes, brand strategy, and marketing metrics. She mentors students conducting market research campaigns and data-driven marketing simulations.
Dr. Frances Sterling is a member of the Department of Marketing in the School of Business.
Areas of expertise
- Marketing strategy
- Consumer behavior
- Marketing analytics
- Brand management
Contact
- Office
- Tidewell Hall 322
- Building
- Tidewell Hall
Fall 2026 office hours
- Tuesday & Thursday, 9:00–10:30 a.m.
In person, Tidewell Hall 322 - Monday, 3:00–4:00 p.m.
Virtual (Zoom link posted in Canvas)
Also available by appointment. Office hours follow Faculty Handbook §5.3.
2026–27
Teaching
| Course | Title | Credits | Role |
|---|---|---|---|
| BUS 350 | Business Information Systems and Analytics | 3 | Instructor, Fall 2026 and Spring 2027 |
| MKT 301 | Principles of Marketing Strategy | 3 | Instructor, Fall 2026 and Spring 2027 |
| MKT 460 | Brand Strategy | 3 | Instructor, Spring 2027 |
Department chairs make teaching assignments each year (Faculty Handbook §5.1). Multi-section courses have many instructors; the coordinator works with them on shared requirements, and your own section's instructor is listed in AlkimiHub.
Meeting with faculty
At least 3 hours per week during the semester, across at least 2 days, with at least 1 hour available virtually. Times are on each course syllabus in Canvas.